Metaculture : how culture moves through the world
著者
書誌事項
Metaculture : how culture moves through the world
（Public worlds / Dilip Gaonkar and Benjamin Lee, series editors, v. 8）
University of Minnesota Press, c2001
- : pbk
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注記
Includes bibliographical references (p. 297-306) and index
内容説明・目次
- 巻冊次
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ISBN 9780816638413
目次
The once and future thing -- In modern time -- This nation will rise up -- This is ridiculous -- The public eye -- Inability to foresee.
- 巻冊次
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: pbk ISBN 9780816638420
内容説明
It is one thing to comprehend how culture makes its way through the world in those cases where something old is reproduced in the same physical shape-where, for example, a song is sung or a story retold. It is another thing altogether, as Greg Urban demonstrates, to think about cultural motion when something new is created-a new song or a new story. And this, the creating of new culture, is the overarching value of the contemporary world, as well as the guiding principle of the capitalist entrepreneur.
From the Declaration of Independence to the movie Babe, from the Amazon River to the film studio, from microscopic studies of the words making up myths and books to the large-scale forces of conquest, conversion, and globalization that drive history, Urban follows the clues to a startling revelation: "metaculture" makes the modern, entrepreneurial form of culture possible. In Urban's work we see how metaculture, in its relationship to newness, explains the peculiar shape of modern society and its institutions, from the prevalence of taste and choice to the processes of the public sphere, to the centrality of persuasion and hegemony within the nation.
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