Marketing for the nonmarketing executive : an integrated resource management guide for the 21st century

Author(s)

• Paley, Norton

Bibliographic Information

Marketing for the nonmarketing executive : an integrated resource management guide for the 21st century

Norton Paley

（The St. Lucie Press library of executive excellence series）

St. Lucie Press, c2001

Note

Includes index

• NCID: BA55507413
• ISBN:
  • 1574442864
• LCCN: 00062767
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton
• Pages/Volumes: 230 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA55225251