Videostyle in presidential campaigns : style and content of televised political advertising

Author(s)

• Kaid, Lynda Lee
• Johnston, Anne

Bibliographic Information

Videostyle in presidential campaigns : style and content of televised political advertising

Lynda Lee Kaid and Anne Johnston

（Praeger series in political communication）

Praeger, 2001

Note

Includes bibliographical references (p. [203]-220) and index

Details

• NCID: BA55528005
• ISBN:
  • 0275940713
• LCCN: 00023311
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xii, 226 p.
• Size: 24 cm
• Classification:
  • LCC : JK2281
  • DC21 : 324.7/3/0973
• Subject Headings:
  • LCSH : Advertising, Political -- United States
  • LCSH : Television in politics -- United States
• Parent Bibliography ID:
  • BA10945655