Convergence marketing : strategies for reaching the new hybrid consumer

Author(s)

Bibliographic Information

Convergence marketing : strategies for reaching the new hybrid consumer

Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

Financial Times Prentice Hall, c2002

Available at  / 7 libraries

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Note

Includes index

Details

  • NCID
    BA55553217
  • ISBN
    • 0130650757
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River, N.J.
  • Pages/Volumes
    xxviii, 336 p.
  • Size
    24 cm
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