Product management
Author(s)
Bibliographic Information
Product management
（Irwin/McGraw-Hill series in marketing）（McGraw-Hill higher education）
McGraw-Hill/Irwin, c2002
3rd ed
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.
by "Nielsen BookData"