Mastering strategic management
著者
書誌事項
Mastering strategic management
（Palgrave master series）
Palgrave, 2002
- : pbk
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注記
"Business series editor, Richard Pettinger"
Bibliography: p. 204-205
Includes index
内容説明・目次
内容説明
Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.
目次
Plan of the Book.- What is Strategic Management?.- Strategic Analysis.- Strategic Options.- Strategic Planning.- Strategic Marketing.- Strategy for Meeting the Needs of Customers.- Strategy for Maintaining a Competitive Advantage.- Strategic Management in Different Organisation Cultures.- Strategic Leadership.- Managing Strategic Change.- Index.
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