Small business : an entrepreneur's plan
著者
書誌事項
Small business : an entrepreneur's plan
（Dryden series in management）
Dryden Press, c1999
5th ed
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内容説明・目次
内容説明
This work aims to show readers how to combine vision with skill, aptitude and market opportunities when running a small business. Global issues are integrated throughout the text. There is emphasis on guerilla marketing techniques and customer service.
目次
- Your great adventure - exploring the right fit
- spotting trends and opportunities - opening your eyes
- opportunity selection - filtering ideas
- profiling the target customer
- reading the competition
- marketing overview - connecting with the customer
- location
- numbers and showbox accounting
- shaking the money tree
- legal concerns
- building a winning team
- the entrepreneur's toolkit
- buying a business
- buying a franchise
- pulling the plan together
- fast-start business plan. Appendices: Wind In Your Face bicycle shop - business plan
- Shelter Dynamics - business plan.
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