Digital transformation : the essentials of e-business leadership

著者

    • Patel, Keyur
    • McCarthy, Mary Pat

書誌事項

Digital transformation : the essentials of e-business leadership

Keyur Patel, Mary Pat McCarthy

McGraw-Hill, c2000

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注記

Includes bibliographical references (p. 129) and index

内容説明・目次

内容説明

The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a "road map" for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.

目次

1. Who's Winning at e-Business? 2. The Vision Thing. 3. Transformation. 4. First-Mover Advantages and New Business Models. 5. The B2B Challenges. 6. The B2C Challenges. 7. Do It In-house or Spin It Off? 8. Preparing for the Unpredictable.

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