Public relations democracy : public relations, politics and the mass media in Britain
著者
書誌事項
Public relations democracy : public relations, politics and the mass media in Britain
Manchester University Press, 2002
- : hbk
- : pbk
大学図書館所蔵 件 / 全12件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"Distributed exclusively in the USA by Palgrave"
Includes bibliographical references (p. [195]-213) and index
内容説明・目次
内容説明
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy? -- .
目次
- Part 1 Introductory frameworks: the expansion of public relations and its impact on news production. Part 2 Corporate public relations: corporate public relations and corporate source influence on the national media
- city and financial public relations and business news
- the Granada take-over of Forte 1995/96. Part 3 Trade union public relations: outsider and resource-poor groups, trade unions and media-source relations
- trade union public relations - resistance within news production
- the UCW versus post office privatisation 1994.
「Nielsen BookData」 より
