Essentials of marketing research

Author(s)

• Kumar, V.
• Aaker, David A.
• Day, George S.

Bibliographic Information

Essentials of marketing research

V. Kumar, David A. Aaker, George S. Day

John Wiley & Sons, c2002

2nd ed

• : hbk
• : [international ed.]

Note

Includes bibliographical references and index

Details

• NCID: BA55821462
• ISBN:
  • 047141235X
  • 047142773X
• LCCN: 2001026850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J. ; New York
• Pages/Volumes: xix, 553 p.
• Size: 27 cm.
• Attached Material: 1 CD-ROM
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research