(Re)inventing the brand : can top brands survive the new market realities?

Author(s)

• Kapferer, Jean-Noël

Bibliographic Information

(Re)inventing the brand : can top brands survive the new market realities?

Jean-Noël Kapferer ; [translated by Anglia Translations]

Kogan Page, 2001

Note

Includes bibliographical references (p. 225-226) and index

Details

• NCID: BA5592378X
• ISBN:
  • 0749435933
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: fre
• Place of Publication: London
• Pages/Volumes: vi, 234 p.
• Size: 24 cm