Web commerce cookbook
著者
書誌事項
Web commerce cookbook
John Wiley & Sons, c1998
- : pbk
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注記
"Wiley Computer Publishing"
Includes index
System requirements for the accompanying computer disc: IBM-style PCs, the Macintosh, and most Unix computers
内容説明・目次
内容説明
This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.
目次
- Partial table of contents:
- PLANNING THE MENU: INTRODUCING WEB COMMERCE
- The Landscape of Web Commerce
- What it Takes to Set Up a Commerce Site
- THE FIRST COURSE: SELLING TANGIBLE GOODS
- Using CGI to Process Orders
- Providing for Customer Interaction
- THE SECOND COURSE: SELLING CONTENT
- Charging Access
- Setting Up a Subscription Service
- SIDE DISHES: EXTENDING AND ENHANCING THE FOR-PROFIT SITE
- Web Server Security
- JUST DESSERTS: WEB PROGRAMMING FOR YOUR COMMERCE SITE
- Programming a Web Site
- Free and Nearly Free Programs for Your Web Site
- Appendix
- Index.
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