Creating and capturing value : perspectives and cases on electronic commerce

書誌事項

Creating and capturing value : perspectives and cases on electronic commerce

Garth Saloner, A. Michael Spence

John Wiley & Sons, c2002

大学図書館所蔵 件 / 17

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.

目次

  • Part I: PERSPECTIVES
  • Introduction
  • Chapter 1. Technological Drivers of Change
  • Chapter 2. Creating Value: Economics of Internet-Based Commerce
  • Chapter 3. Capturing Value: Market Structure and Competition
  • Chapter 4. Creating and Capturing Value in the Supply Chain
  • Part II: CASES
  • Overview of the Cases
  • Section 1. Technology and Logistics
  • ERP Overview
  • SAP and the Online-Procurement Market
  • Siebel Systems, Inc
  • QRS Corporation
  • AOL: The Emergence of an Internet Media Company
  • Webvan: The New and Improved Milkman
  • Section 2. Markets and Channels
  • Online Auctions
  • E-Markets 2000
  • Pricing and Branding on the Internet
  • GAP.com
  • Nike-Channel Conflict
  • Disintermediation in the U.S. Auto Industry
  • Section 3. Strategy and Organization
  • E-Commerce Building Blocks
  • Karen Brown
  • Broker.com
  • BabyCenter
  • HP E-Services.Solutions
  • Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures
  • Tradeweave
  • Section 4. Public Policy Issues
  • DoubleClick and Internet Privacy
  • eBay and Database Protection
  • Internet Taxation

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA56059635
  • ISBN
    • 0471410152
  • LCCN
    2001026641
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    vi, 598 p.
  • 大きさ
    25 cm
ページトップへ