Creating and capturing value : perspectives and cases on electronic commerce
著者
書誌事項
Creating and capturing value : perspectives and cases on electronic commerce
John Wiley & Sons, c2002
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.
目次
- Part I: PERSPECTIVES
- Introduction
- Chapter 1. Technological Drivers of Change
- Chapter 2. Creating Value: Economics of Internet-Based Commerce
- Chapter 3. Capturing Value: Market Structure and Competition
- Chapter 4. Creating and Capturing Value in the Supply Chain
- Part II: CASES
- Overview of the Cases
- Section 1. Technology and Logistics
- ERP Overview
- SAP and the Online-Procurement Market
- Siebel Systems, Inc
- QRS Corporation
- AOL: The Emergence of an Internet Media Company
- Webvan: The New and Improved Milkman
- Section 2. Markets and Channels
- Online Auctions
- E-Markets 2000
- Pricing and Branding on the Internet
- GAP.com
- Nike-Channel Conflict
- Disintermediation in the U.S. Auto Industry
- Section 3. Strategy and Organization
- E-Commerce Building Blocks
- Karen Brown
- Broker.com
- BabyCenter
- HP E-Services.Solutions
- Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures
- Tradeweave
- Section 4. Public Policy Issues
- DoubleClick and Internet Privacy
- eBay and Database Protection
- Internet Taxation
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