The CRM handbook : a business guide to customer relationship management

Author(s)

• Dyché, Jill

Bibliographic Information

The CRM handbook : a business guide to customer relationship management

Jill Dyché

（Addison-Wesley information technology series）

Addison-Wesley, c2002

Note

Includes bibliographical references (p. 281-286) and index

Details

• NCID: BA56081485
• ISBN:
  • 0201730626
• LCCN: 2001034337
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxiv, 307 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Customer relations -- Management
• Parent Bibliography ID:
  • BA41877979