International marketing strategy
著者
書誌事項
International marketing strategy
（The official CIM coursebook）
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
- 2003-2004
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注記
Vol. 2002-2003-: by Steve Carter
"Published on behalf of the Chartered Institute of Marketing."--T.p. of v. 2001-2002
"Postgraduate diploma syllabus"--Cover of v. 2002-2003
Includes index
内容説明・目次
- 巻冊次
-
2001-2002 ISBN 9780750653121
内容説明
This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
目次
- The importance of international marketing
- customers
- the search for information
- planning for international marketing
- globalization
- managing international marketing
- managing the international mix
- international people and process
- operational and implementation issues
- evaluation and control methods
- the mini-case study.
- 巻冊次
-
2002-2003 ISBN 9780750657099
内容説明
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Written by the CIM Senior Examiner for the International Marketing Strategy module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
目次
- Preface
- Introduction
- The importance of international marketing
- Customers
- The search for information
- Planning for international marketing
- Globalization
- Managing international marketing
- Managing the international mix
- International people and process
- Operational and implementation issues
- Evaluation and control methods
- The mini case study
- Appendices - Guidance on examination preparation
- Answers and debriefings
- Curriculum information.
- 巻冊次
-
2003-2004 ISBN 9780750659642
内容説明
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
目次
- Preface
- Introduction
- The importance of international marketing
- Customers
- The search for information
- Planning for international marketing
- Globalization
- Managing international marketing
- Managing the international mix
- International people and process
- Operational and implementation issues
- Evaluation and control methods
- The mini case study
- Appendices - Guidance on examination preparation
- Answers and debriefings
- Curriculum information.
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