International marketing strategy
Author(s)
Bibliographic Information
International marketing strategy
(The official CIM coursebook)
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
- 2003-2004
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Note
Vol. 2002-2003-: by Steve Carter
"Published on behalf of the Chartered Institute of Marketing."--T.p. of v. 2001-2002
"Postgraduate diploma syllabus"--Cover of v. 2002-2003
Includes index
