The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air
著者
書誌事項
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air
NTC Business Books, 2001
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. It is an indispensable guide whether you are a PR pro or entrepreneur.
目次
- Table of Contents
- Foreword
- Introduction
- Chapter 1 Planning for Publicity
- Chapter 2 Working Effectively With the Media
- Chapter 3 How to Create Newsworthy Publicity
- Chapter 4 Writing for Print Media and the Web
- Chapter 5 Getting Newspaper and Magazine Publicity
- Chapter 6 The Internet: New Publicity Tools and New Audiences
- Chapter 7 The Art of the Publicity Photograph
- Chapter 8 Preparing Broadcast Publicity
- Chapter 9 How to Work Effectively With Broadcasters
- Chapter 10 When the Media Come to Your Doorstep
- Chapter 11 Making Controversy Positive
- Chapter 12 Solving Problems with the Media
- Chapter 13 Sources and Services for Publicists
- Index
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