Corporate strategy
著者
書誌事項
Corporate strategy
（The McGraw-Hill executive MBA series）
McGraw-Hill, c2002
- : hc
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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: hc ISBN 9780071372657
内容説明
Today's businesses have become more adept than ever at employing the essential strategies needed to succeed in the light of intense competitive and financial pressures. The motivation for this has been straightforward: to maximise company performance. Managers and executives from all walks of life are called on to set corporate strategy, balance the needs of business units, allot resources, and evaluate all facets of the business and the organization. In this text the authors share the information needed to stay competitive in today's Internet-speed business world. Recognizing the trend to divestitures and decentralized coroporations, the authors focus on the key strategic issues related to the multi-divisonal organization. They cover the strategic interface between the parent company and it's operating divisions, with emphasis on analytical and financial relationships. Addressing both corporate and divisional perspectives the authors help readers gain a better understanding of the various assumptions that guide corporations and business units in setting goals and objectives.
Through real-world examples and case studies, the authors provide several opportunities for the reader to analyse strategic problems. They provide an in-depth analysis of a hypothetical parent company, guiding the best course of action for the corporation and its business units.
目次
Part I: Corporate Strategy. Chapter 1: Introduction to Corporate Strategy. Chapter 2: The Increasing Emphasis on Strategic Planning. Chapter 3: Strategy, the Old Economy, and the New Economy. Chapter 4: The Strategic Planning Process. Part II: The Strategic Importance of Productivity. Chapter 5: Productivity Improvement and Competitiveness. Chapter 6: Productivity Improvement in the Old and New Economies. Chapter 7: Productivity and Competitive Analysis. Part III: Analytical Tools for the Strategist. Chapter 8: Residual Income, Corporate Capital Charges, and EVA. Chapter 9: Analytical Relationships Among Cash Flow, Growth, and Investment Goals. Chapter 10: The Valuation of Acquisitions and Divestitures. Part IV: Strategic Issues at the Corporate Level. Chapter 11: Strategic Issues for the Corporate Parent. Case 11A Pelican Corporation. Case 11A-1 Riviera Corporation. Case 11A-2 Foxbrook Corporation. Case 11A-3 Rugby Corporation. Case 11A-4 Raintree Corporation. Case 11A-5 Grove Corporation. Case 11A-6 Eastwood Corporation. Case 11A-7 Highfield Corporation. Case 11A-8 Lewis Corporation. Case 11A-9 Monument Corporation. Case 11A-10 Concord Corporation. Part V: Strategic Restructuring for Shareholder Value. Chapter 12: The Restructured Pelican Corporation. Chapter 13: A Final Strategy for Pelican Corporation. Chapter 14: Final Thoughts.
- 巻冊次
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: pbk ISBN 9780071435383
内容説明
This title is part of "The Mcgraw-Hill Executive MBA Series". "Executive education is suddenly every CEO's favorite strategic weapon." - "Business Week". Now repackaged in easily transportable paperback editions, these informative titles - written by frontline executive education professors and modeled after the programs of the nation's top business schools - will find new popularity with today's on-the-go, every-second-counts executive.
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