The freedom economy : gaining M-commerce edge in the era of the wirelss internet
Author(s)
Bibliographic Information
The freedom economy : gaining M-commerce edge in the era of the wirelss internet
Osborne/McGraw-Hall, c2001
- hc
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Note
Includes bibliographical references (p. 239-246) and index.
Description and Table of Contents
Description
This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
Table of Contents
Part I: Where Are We Now And Where Are We Going? Chapter 1: The Evolution of The Freedom Economy Chapter 2: Telecommunications: Why Wireless Is A Revolution And Why It's Only An Evolution Chapter 3: The Three Components of mCommerce: C - Consumer, B - Business, and W - Workforce Part II: The Proven Business Opportunities and Exemplars Chapter 4: mCommerce Payoffs: B2C Chapter 5: mCommerce Payoffs: B2B Chapter 6: mCommerce Payoffs: W2C, W2B Part III: The Executive Agenda Chapter 7: The Implication of mCommerce for the Enterprise Technology Platform Chapter 8: Managing the Risks: Business, Technology, Organization, Economics Part IV: Conclusion Chapter 9: The Bigger Picture: The World Goes Wireless
by "Nielsen BookData"