The freedom economy : gaining M-commerce edge in the era of the wirelss internet
著者
書誌事項
The freedom economy : gaining M-commerce edge in the era of the wirelss internet
Osborne/McGraw-Hall, c2001
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注記
Includes bibliographical references (p. 239-246) and index.
内容説明・目次
内容説明
This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
目次
Part I: Where Are We Now And Where Are We Going? Chapter 1: The Evolution of The Freedom Economy Chapter 2: Telecommunications: Why Wireless Is A Revolution And Why It's Only An Evolution Chapter 3: The Three Components of mCommerce: C - Consumer, B - Business, and W - Workforce Part II: The Proven Business Opportunities and Exemplars Chapter 4: mCommerce Payoffs: B2C Chapter 5: mCommerce Payoffs: B2B Chapter 6: mCommerce Payoffs: W2C, W2B Part III: The Executive Agenda Chapter 7: The Implication of mCommerce for the Enterprise Technology Platform Chapter 8: Managing the Risks: Business, Technology, Organization, Economics Part IV: Conclusion Chapter 9: The Bigger Picture: The World Goes Wireless
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