National image and competitive advantage : the theory and practice of country-of-origin effect

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National image and competitive advantage : the theory and practice of country-of-origin effect

Eugene D. Jaffe & Israel D. Nebenzahl

Copenhagen Business School Press, 2001

1st ed

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National image & competitive advantage : the theory and practice of country-of-origin effect

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注記

Bibliography: p. [171]-184

Includes index

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