National image and competitive advantage : the theory and practice of country-of-origin effect

Author(s)

• Jaffe, Eugene D.
• Nebenzahl, Israel D.

Bibliographic Information

National image and competitive advantage : the theory and practice of country-of-origin effect

Eugene D. Jaffe & Israel D. Nebenzahl

Copenhagen Business School Press, 2001

1st ed

Other Title

National image & competitive advantage : the theory and practice of country-of-origin effect

Note

Bibliography: p. [171]-184

Includes index

Details

• NCID: BA56181399
• ISBN:
  • 8716135164
• Country Code: dk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Copenhagen
• Pages/Volumes: 186 p.
• Size: ill. : 24 cm
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Labeling -- Law and legislation