European business handbook
著者
書誌事項
European business handbook
Kogan Page, 1999
- タイトル別名
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CBI European business handbook
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注記
Published in association with the Confederation of British Industry
内容説明・目次
内容説明
Designed to help those businesses with an established market position, this text adopts a practical approach to the issues encountered by rapidly expanding businesses. It presents a range of practical strategies for managing growth, focusing on how companies can fulfil their potential.
目次
- Strategies for growth
- growth mechanisms
- building competitive organizations
- expanding the marketplace
- sources of finance
- developing innovative products and services
- exploiting e-commerce
- getting better value from suppliers
- site selection and management
- using technology to manage
- rewards and benefits.
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