European business handbook

Author(s)
Bibliographic Information

European business handbook

consultant editors, Gerry O'Brien & Adam Jolly

Kogan Page, 1999

Other Title

CBI European business handbook

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Note

Published in association with the Confederation of British Industry

Description and Table of Contents

Description

Designed to help those businesses with an established market position, this text adopts a practical approach to the issues encountered by rapidly expanding businesses. It presents a range of practical strategies for managing growth, focusing on how companies can fulfil their potential.

Table of Contents

  • Strategies for growth
  • growth mechanisms
  • building competitive organizations
  • expanding the marketplace
  • sources of finance
  • developing innovative products and services
  • exploiting e-commerce
  • getting better value from suppliers
  • site selection and management
  • using technology to manage
  • rewards and benefits.

by "Nielsen BookData"

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