Essentials of marketing : a global-managerial approach

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（Irwin/McGraw-Hill series in marketing）

Irwin McGraw-Hill, c2000

8th ed, international ed

Note

Includes bibliographical references and index

• NCID: BA56238215
• ISBN:
  • 0071179089
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvii, 592, 27, 10 p., 1 folded leaf
• Size: 28 cm.
• Attached Material: 1 computer laser optical disc (4 3/4 in.)
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937