Strategic marketing management : a means-end approach
著者
書誌事項
Strategic marketing management : a means-end approach
（The McGraw-Hill executive MBA series）
McGraw-Hill, c2002
大学図書館所蔵 件 / 全24件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Strategic Marketing Management" provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently - and then execute those decisions with precision.
「Nielsen BookData」 より