Basic marketing research : applications to contemporary issues

Author(s)

Bibliographic Information

Basic marketing research : applications to contemporary issues

Naresh K. Malhotra

Prentice Hall, c2002

Available at  / 6 libraries

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Note

Includes "SPSS Student Version 10.0 for Windows"

System requirements for accompanying computer disk: Windows 95/98/2000 or Windows NT

Includes bibliographies and indexes

Details

  • NCID
    BA56270455
  • ISBN
    • 0133768562
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River, N.J.
  • Pages/Volumes
    xxxiii, 685 p.
  • Size
    26 cm.
  • Attached Material
    1 computer disk (3.5 in.)
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