Handbook of quality-of-life research : an ethical marketing perspective

書誌事項

Handbook of quality-of-life research : an ethical marketing perspective

by M. Joseph Sirgy

(Social indicators research series, v. 8)

Kluwer Academic Publishers, c2001

  • : hbk
  • : softcover

この図書・雑誌をさがす
注記

"Softcover reprint of the hardcover 1st edition 2001"--T.p. verso of softcover

Softcover publisher: Dordrecht : Springer Science+Business Media

Kluwer Academic Publishers is an imprint of Springer Science+Business Media

Bibliography: p. 375-430

Includes indexes

内容説明・目次

内容説明

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

目次

1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index.

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示
詳細情報
  • NII書誌ID(NCID)
    BA56280867
  • ISBN
    • 140200172X
    • 9789048158911
  • 出版国コード
    ne
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Dordrecht ; Boston
  • ページ数/冊数
    458 p.
  • 大きさ
    24-25 cm
  • 親書誌ID
ページトップへ