Marketing environment
著者
書誌事項
Marketing environment
（The official CIM coursebook）
Butterworth Heinemann, 2001-
- 2001-2002
- 2002-2003
- 2003-2004
- 2004-2005
- 2005-2006
- 2006-2007
- 2007-2008
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注記
"Published on behalf of the Chartered Institute of Marketing"
"2001 Certificate syllabus"
"2002 Certificate syllabus"
"Certificate in marketing"--Cover of 2003-2004
"Professional certificate in marketing"--Cover of 2004-2005, 2005-2006, 2006-2007, 2007-2008
Publisher varies: Elsevier/Butterworth Heinemann
Includes index
内容説明・目次
- 巻冊次
-
2001-2002 ISBN 9780750653060
内容説明
"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM.
目次
- The organization and its environment
- The micro-environment
- The organization and its stakeholder 'publics'
- Analysis of the competitive environment
- The macro-environment
- The economic and international environment
- The political and legislative environment
- The demographic, social and cultural environment
- The technical information environments and turbulent change
- Meeting the challenge: managing the future environment
- Guidance on examination preparation
- 巻冊次
-
2002-2003 ISBN 9780750657037
内容説明
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: Co-written by the CIM Senior Examiner for the Marketing Environment module CIM approved content for this year's course Approved by the CIM Chief Examiner Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical / information environments
- Environmental information systems - coping with the challenge of environmental change
- Appendices - Guidance on examination preparation
- Answers and Debriefings
- Curriculum information
- Further learning materials.
- 巻冊次
-
2003-2004 ISBN 9780750659581
内容説明
Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical/information environments
- Environmental information systems - coping with the challenge of encvonmental change
- Appendices - Guidance on examination preparation
- Undertaking CIM assignments and the integrative project
- Answers and debriefings
- Learning materials
- Curriculum information and reading list
- Glossary
- Index.
- 巻冊次
-
2004-2005 ISBN 9780750661904
内容説明
Elsevier/Butterworth-Heinemann's 2004-2005 "CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the 'MarketingOnline' learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical/information environments
- Environmental information systems - coping with the challenge of environmental change
- Appendices - Guidance on examination preparation
- Assignment-based assessment
- Answers and debriefings
- Learning materials
- Examination papers and examiners' reports: December 2002 and June 2003
- Curriculum information and reading list
- Glossary
- Index.
- 巻冊次
-
2005-2006 ISBN 9780750666459
内容説明
Elsevier/Butterworth-Heinemanns "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings. It is co-written by the CIM Senior Examiner for the Customer Communications in Marketing module to guide you through the 2005-2006 syllabus.
Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
- 巻冊次
-
2006-2007 ISBN 9780750680066
内容説明
"Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketonline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. This title is written by the CIM senior examiner for the Marketing Environment module and fully endorsed by CIM.
Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It also contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical/information environments
- Environmental information systems - coping with the challenge of environmental change
- Appendices - Guidance on examination preparation
- Assignment-based assessment
- Answers and debriefings
- Learning materials
- Examination papers and examiners' reports
- 巻冊次
-
2007-2008 ISBN 9780750683982
内容説明
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical/information environments
- Environmental information systems - coping with the challenge of environmental change
- Appendices - Guidance on examination preparation
- Assignment-based assessment
- Answers and debriefings
- Learning materials
- Examination papers and examiners' reports.
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