Marketing management

Author(s)

• Lancaster, Geoffrey A.
• Massingham, Lester

Bibliographic Information

Marketing management

Geoff Lancaster, Lester Massingham

McGraw-Hill, 2001

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA56302711
• ISBN:
  • 0077097521
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 542 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing management