Applications in basic marketing : clippings from the popular business press

Author(s)

Bibliographic Information

Applications in basic marketing : clippings from the popular business press

William D. Perreault, Jr. and E. Jerome McCarthy

Irwin/McGraw-Hill, c2001

2000-2001 ed

Available at  / 2 libraries

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Details

  • NCID
    BA56360343
  • ISBN
    • 0075610310
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    ix, 246 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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