Management information for marketing decisions, 1999-2000

書誌事項

Management information for marketing decisions, 1999-2000

Tony Hines

(The CIM workbook series)

Butterworth-Heinemann, 1999

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注記

"Published on behalf of the Chartered Institute of Marketing"

"1999 advanced certificate syllabus"--Cover

Includes bibliographical references (p. 277) and index

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