Effective management for marketing, 1999-2000
Author(s)
Bibliographic Information
Effective management for marketing, 1999-2000
（The CIM workbook series）
Butterworth-Heinemann, 1999
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Note
"Published on behalf of the Chartered Institute of Marketing"
"1999 advanced certificate syllabus"--Cover
Includes index
Description and Table of Contents
Description
This workbook is designed for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
Table of Contents
- The nature of management
- improving management performance
- making the most of your time
- the manager as communicator
- tools for forming the team
- techniques and tools for team building
- tools for maintaining and developing teams
- managing change
- the building of a customer base
- tools for building better customer relations
- focus on the examination.
by "Nielsen BookData"