Advertising programs for products with selected distribution : an analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs
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Advertising programs for products with selected distribution : an analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs
（Publication of the graduate school of business administration, v. 29 ; no. 3）（Business research studies, no. 26）
Harvard University, Graduate School of Business Administratiion, Bureau of Business Research, c1942
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