Principles of marketing education in the NHS
著者
書誌事項
Principles of marketing education in the NHS
Quay Books, c1999
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注記
Includes bibliographical references (p. 117-122) and index
内容説明・目次
内容説明
Written specifically for marketing educational services within the NHS, this text contains many key references, based on experience. There is an outline of the changes for nurse education in between 1985 and 1995, which have resulted in the emergence of a need for marketing, and the dichotomy between business and caring is illuminated. The reader is taken through the stages of marketing, and some of the models used include: Ansoff's Matrix, Product Life Cycle, and SWOT analysis.
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