Managing the global corporation : case studies in strategy and management
著者
書誌事項
Managing the global corporation : case studies in strategy and management
（McGraw-Hill advanced topics in global management）（McGraw-Hill international editions, . Management and organization series）
Irwin/McGraw-Hill, 2001
2nd ed., international ed
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注記
Includes index
内容説明・目次
内容説明
A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors' own work consulting with the organization, making the information in-depth and credible.
目次
Section I. INTRODUCTIONUnit 1. The Globalization Process1-1CEMEX (A)1-2CEMEX (B)Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITIONUnit 2. From International to Global Competition2-1Pneumatiques Michelin IA2-2Pneumatiques Michelin IB2-3 Pneumatiques Michelin IIUnit 3. Global Competition in Fragmented Sectors3-1 Heineken N.V.3-2 Heineken - Organizational Issues3-3 Haagen Dazs and the European Ice-Cream IndustryUnit 4. Global Expansion in Service Industries4-1Egon Zehnder International: Asian Expansion4-2Kenny Rogers Roasters in China (A)4-3ENDESA-ChileUnit 5. Global Strategy in Entrepreneurial Firms5-1The Australian Motorcycle Company5-2ISS - International Service System A/S5-3The Acer Group: Building an Asian MultinationalSection III. MANAGING THE GLOBALIZATION PROCESSUnit 6. Market Entry Strategies and Managing Political Risks6-1 Enron Development Corporation6-2 Deng's Legacy: China On-Line6-3 PaintCo Brasileira Ltda.Unit 7. Alliances, Partnerships and Acquisitions7-1 Northrop Grumman and the Advanced Technology Transit Bus System7-2 FIAT and Peugeot's Sevelnord Venture (A)7-3 General Electric & SNECMA (A)7-4 Electrolux: The Acquisition and Integration of ZanussiUnit 8. Network Organizations and E-business8-1Nexia International8-2 PixTech8-3 Aspect Development, Inc. (A)Section IV. MANAGING GLOBAL OPERATIONSUnit 9. Managing the Global Marketing Function9-1Procter & Gamble Europe: Ariel Ultra's European Strategy9-2Hewlett-Packard Global: Account Management (A)Unit 10. Managing the Global Finance Function and Risks10-1China Southern Airlines10-2SouthGoldUnit 11. Managing Global Manufacturing and Logistics11-1BOK Fibers International11-2BMW: Globalizing Manufacturing OperationsUnit 12. Managing Research, Knowledge and New Product Development12-1Salomon: Strategic Entry into the World Snowboard Market12-2Nestle S.A.12-3Managing Knowledge at Booz-Allen & Hamilton Unit 13. Managing People in the Global Company13-1 Federal Express, Inc. (A)13-2 Federal Express, Inc. (B)13-3 Nizhlak: The Top Management Team13-4 Ciba-Geigy - Management DevelopmentSection V. SYNTHESIS AND INTEGRATIONUnit 14. Organizational and Strategic Redirection14-1AB Thorsten (1)14-2 Henkel Asia-Pacific14-3 Alfa Laval Agri (A)14-4 Rank Xerox (A)
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