Introducing cultural and media studies : a semiotic approach

著者

書誌事項

Introducing cultural and media studies : a semiotic approach

Tony Thwaites, Lloyd Davis, Warwick Mules

Palgrave, 2002

  • : hbk
  • : pbk

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注記

Rev. ed. of: Tools for cultural studies : an introduction, published in 1994 by Macmillan Education Australia

Bibliography: p. 229-237

Includes index

内容説明・目次

巻冊次

: pbk ISBN 9780333972472

内容説明

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.

目次

Reading This Book.- Introduction: Tools for Cultural Studies.- Some Aspects of Signs.- Signs and Systems.- Interactions of Signs.- Texts and Textualities.- Genre and Intertextuality.- Narrative.- Discourse and Medium.- Ideology.- Systems and Strategies.- Other Directions.- Bibliography.- Index.
巻冊次

: hbk ISBN 9780333972489

内容説明

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.

目次

Reading This Book.- Introduction: Tools for Cultural Studies.- Some Aspects of Signs.- Signs and Systems.- Interactions of Signs.- Texts and Textualities.- Genre and Intertextuality.- Narrative.- Discourse and Medium.- Ideology.- Systems and Strategies.- Other Directions.- Bibliography.- Index.

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