Branding across borders : a guide to global brand marketing

Author(s)

Bibliographic Information

Branding across borders : a guide to global brand marketing

James R. Gregory ; with Jack G. Wiechmann.

McGraw-Hill, c2002

  • hc.

Available at  / 12 libraries

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Note

Includes bibliographical references and index.

Details

  • NCID
    BA56603026
  • ISBN
    • 0658009451
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xxiv, 232 p.
  • Size
    24 cm.
  • Subject Headings
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