Understanding media economics

著者

• Doyle, Gillian

書誌事項

Understanding media economics

Gillian Doyle

Sage, 2002

• : pbk

注記

Includes bibliographical references (p. [175]-180) and index

内容説明・目次

内容説明

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

目次

Introduction to Media Economics Corporate Strategies Economics of Advertising Television Broadcasting Television Production The International Film Industry Print Media New Media Media Economics and Public Policy

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA56710955
• ISBN:
  • 0761968741
  • 076196875X
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: vii, 184 p.
• 大きさ: 25 cm