Globalization and business
著者
書誌事項
Globalization and business
Prentice-Hall, c2002
1st ed.
- pbk
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注記
Includes bibliographical references and index.
Based on: International business. 9th ed. c2001.
内容説明・目次
内容説明
For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.
目次
I. INTRODUCTION.
1. The Growth of International Business and Globalization.
II. OPERATIONAL OBJECTIVES AND MEANS.
2. Choosing an International Competitive Strategy.
3. Forms of Operations.
III. CHALLENGES.
4. National Differences Facing Operations.
5. Linkages Among Countries.
6. Stakeholders: Their Concerns and Actions.
IV. MANAGING THE INTERNATIONAL VALUE CHAIN.
7. Global Manufacturing and Supply Chain Management.
8. International Marketing.
9. Payments and Collections.
V. CONTROLLING INTERNATIONAL OPERATIONS.
10. Risk Management and Asset Protection.
11. Choosing Where to Operate.
12. Governance of Operations.
VI. INDIVIDUAL AND COMPANY CONCERNS.
13. Ethical and Socially Responsible Behavior.
14. Careers in International Business.
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