M-business : the race to mobility
著者
書誌事項
M-business : the race to mobility
McGraw-Hill, c2002
- : hc
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注記
Includes index
内容説明・目次
内容説明
The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to". The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
目次
- Structural migration - moving from e-commerce to m-commerce
- mobile business trends - why and why now?
- mobile business models
- wireless Internet portals solutions
- mobile CRM solutions - customer facing solutions
- v-commerce or speech commerce
- supply chain solutions
- wireless location based business models
- wireless content models - any content, any device, anywhere
- mobile infrastructure providers
- how do you create your m-commerce strategy?
- m-commerce blueprint formulation.
「Nielsen BookData」 より
