The end of marketing as we know it

Author(s)

• Zyman, Sergio

Bibliographic Information

The end of marketing as we know it

Sergio Zyman

HarperCollinsBusiness, 2000

• : pbk

Note

First published: 1999

Details

• NCID: BA56873789
• ISBN:
  • 0006531849
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 246 p
• Size: 20cm
• Classification:
  • DC21 : 658.80092
• Subject Headings:
  • BLSH : Zyman, Sergio
  • BLSH : Coca-Cola Company
  • LCSH : Marketing