Applied business research : qualitative and quantitative methods
著者
書誌事項
Applied business research : qualitative and quantitative methods
John Wiley & Sons Australia, 2001
Australian ed.
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注記
Includes index p.465-472
Authorised adaptation of "Research methods for business", 3rd ed.(ISBN 047133166X), published by John Wiley & Sons, N.Y.
内容説明・目次
内容説明
This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.
Applied Business Research is aimed at improving students? understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business.
SPECIFIC TO AUSTRALIAN EDITION
Retains the strong theoretical framework of Uma Sekaran?s Research Methods for Business with regard to the full research cycle
Emphasises both qualitative and quantitative research methods
Guides students through the various processes in the nine stages in the research cycle
Expands the discussion of other research methods, such as laboratory experimentation and case study analysis
Includes new material on managing a research project, covering issues such as topic analysis, client brief, guidelines for managing the process and putting together a proposal
Offers broader coverage of the outcomes of the research, covering evaluating the implications of the findings, writing a research report and presenting results to different clients
Contains examples of Australian and New Zealand research projects.
目次
Chapter 1
Introduction to business research
Chapter 2
Business research values and methodology
Chapter 3
Problem definition and preliminary data gathering
Chapter 4
Theorising and the research question
Chapter 5
Research planning and management
Chapter 6
Qualitative data gathering
Chapter 7
Qualitative data analysis
Chapter 9
Measurement of variables
Chapter 10
Measurement: Scaling, reliability, validity
Chapter 11
Questionnaire design
Chapter 12
Sampling
Chapter 13
Other research methods
Chapter 14
Quantitative data analysis
Chapter 15
The research report
Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables
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