The complete guide to fundraising management
著者
書誌事項
The complete guide to fundraising management
(The AFP Fund development series)
Wiley, c2002
2nd ed
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
One CD-ROM in pocket
Includes index
内容説明・目次
内容説明
The comprehensive and practical guide to successful fundraising revised and updated The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.
Inside you will find: The five principles of fundraising Resource development strategies Information management techniques Tips on prospect identification and market research Guidelines for running major gift programs Sections on fundraising by mail, by telephone, and through special events Capital and endowment campaign key success factors No matter what your fundraising goal is whether you need a detailed tour of the entire fundraising process or just a little help here and there The Complete Guide to Fundraising Management, Second Edition is for you.
目次
Foreword. Preface. Chapter 1. Five Major Fundraising Principles. Chapter 2. Your Organization and the Not-for-Profit World. Chapter 3. Managing the Resource Development Function. Chapter 4. The Case for Support and Fundraising Materials. Chapter 5. Managing Information. Chapter 6. Prospect Identification, Research, and Segmentation. Chapter 7. Nurturing Relationships. Chapter 8. Major Gift Programs. Chapter 9. Direct and Select Mail Fundraising. Chapter 10. Telephone Soliitations. Chapter 11. Special Event Fundraisers. Chapter 12. Grantsmanship. Chapter 13. Planned giving. Chapter 14. Capital and Endowment Campaigns. Chapter 15. Human Resources. Chapter 16. Evaluation. About the CD-ROM. Index.
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