Marketing theory : a student text

Author(s)

• Baker, Michael John

Bibliographic Information

Marketing theory : a student text

edited by Michael J. Baker

Thomson learning, c2000

Note

Includes bibliographies and index

• NCID: BA56991446
• ISBN:
  • 1861525931
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: vi, 314 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing