Media semiotics : an introduction
著者
書誌事項
Media semiotics : an introduction
Manchester University Press , Distributed exclusively in the USA by Palgrave , Distributed exclusively in Canada by UBC Press, 2002
2nd ed
- : pbk
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注記
Bibliography: p. [228]-237
Includes index
内容説明・目次
内容説明
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.
This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web. -- .
目次
Introduction
1. Signs and myths
2. Advertisements
3. Magazines
4. Newspapers
5. Television news
6. Television realisms
7. Television fictions
8. Cinema
9. Interactive media
Bibliography
Index -- .
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