The business marketing course : managing in complex networks

Author(s)

• Ford, David

Bibliographic Information

The business marketing course : managing in complex networks

David Ford ... [et al.]

Wiley, c2002

Note

Includes bibliographical references and index

Details

• NCID: BA57132173
• ISBN:
  • 0471877220
• LCCN: 01056905
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xv, 238 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Business networks -- Management