Using the law for competitive advantage
著者
書誌事項
Using the law for competitive advantage
(University of Michigan Business School management series)
Jossey-Bass, c2002
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With the arrival of expanding globalization, technology, and entrepreneurship the law has become an enabler that allows firms to globalize, to develop entrepreneurial ventures, to create a customer-focused company, and to create corporate values. This resource shows how individual managers can use the law to create competitive advantage for their company.
目次
Series Foreword. Preface. 1 Seizing Competitive Advantage: A Legal Plan for Managers. 2 Meet Your Customer Needs: Moving from Product Liability to Product Innovation. 3 Create Competitive Advantage Through Your Employees: Workers' Compensation, Wrongful Discharge, and Sexual Harassment. 4 Use Regulation as a Source of Competitive Advantage: Transforming Environmental Regulation into Value Creation. 5 Resources, Tools, and Values. Notes. The Author. Index.
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