Media now : communications media in the information age
Author(s)
Bibliographic Information
Media now : communications media in the information age
Wadsworth Thomson Learning, c2002
3rd ed
- : pbk
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Note
Includes bibliographical references (p. 567-576) and index
Description and Table of Contents
Description
This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. This new edition has been revised to offer increased coverage of culture and media, the political economies of media, as well as offering students the opportunity to learn in a multimedia environment through the integrated technology that is the hallmark of this edition.
by "Nielsen BookData"
