Entrepreneurial management
著者
書誌事項
Entrepreneurial management
（The McGraw-Hill executive MBA series）
McGraw-Hill, [2002]
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内容説明・目次
内容説明
Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience - plus in-depth examinations of real-world start-up successes and failures - to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, "Entrepreneurial Management" helps budding entrepreneurs master the planning and growth issues required to make any new business a success.
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