Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera
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Bibliographic Information
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera
Oak Tree Press, c2000
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.
by "Nielsen BookData"